Cygnet Theatre Announces a New Look!
If the old adage “what you see is what you get” really is true, we want to make sure you, as an audience member, know exactly what you can expect from Cygnet. We worked with brand design agency MiresBall to create a fresh new look and feel for the next phase in our company’s growth. After revisiting our organization’s mission and values, gathering feedback from key stakeholders, and a series of brainstorming meetings, our new brand identity emerged. We are very excited about the new direction and hope you are too!
Our graphics: Over the past 15 seasons big things have happened on the Cygnet stage. As we begin the next phase of our company, kicking off our sixteenth season, we have updated our branding and graphics to be more in line with the artistic choices we make on that stage. Bold, sophisticated, curious.
Our logo: The swan has been part of our DNA since we took flight. It’s in our name. It’s got momentum, personality, and strength…Just like Cygnet Theatre. Learn more about our history and name.
Our tagline: Up close. Far reaching. It’s what we do in four words. Up close is what patrons love about coming to a Cygnet show. With 246 seats, there isn’t a bad seat in the house and each performance is an intimate experience. But the work we do here covers ground. Emotionally, artistically, and in the community. It’s Far Reaching.
About MiresBall
For category leaders—and those who aspire to lead—MiresBall provides trusted creative expertise drawn from 30+ years of work with global brands. With a balance of passion and pragmatism, we give organizations the confidence to aim higher and achieve more.